How to be more sustainable with your clothes. Sharing what I have learned from Reformation: A LA sustainable fashion label to wear on repeat.
Julia in the Olympia Aryn Top
How to be more sustainable with your clothes at a consumer level
According to Reformation: up to 2/3 of clothes’ carbon footprint occurs when you take back your beloved garment home. The good news is that you can easily fix it. Here below some easy ways to make a difference:
- Limit your use of synthetic fabrics and cold handwash them. Tiny bits of plastic called microfibers are shed, which is leading to plastic pollution of our waterways. Clothes will shed fewer microfibers if you gently hand wash them in cold. Also, you can also use a GuppyFriend bag to capture microfibers when you machine wash.
- Only wash as needed. Tip: bag your denim or jacket in the freezer for a day to save a wash.
- Green dry cleaning. The primary chemical solvent used in dry-cleaning, perchloroethylene (or perc), is a toxic chemical capable of causing liver damage and respiratory failure. So even if your cleaners advertise as “green” or “organic,” be sure to ask if they use perc, hydrocarbons, or D-5 cleaners, and be sure to avoid these toxic chemicals.
- Skip the dryer and wash cold. It will save energy and it helps your clothes to live longer.
- Buy less but better.
- Circularity: Reuse & Recycle. We actually have enough clothing and textiles in existence today to meet our annual demand globally. Therefore, circularity eliminates the concept of waste and reuses + recycles materials back into the fashion system.
- Reformation x ThredUp
Reformation and ThredUp will clean out your closet and donate or recycle your clothes. You’ll earn some well-deserved Ref Credit (win-win!). Learn more about Thredup.
- Resell: An occasion to make some extra cash. Resell your clothes at Poshmark, The RealReal, or any second-hand stores like Wasteland or Crossroads.
Donate. There are donation centers pretty much everywhere. Try your local Goodwill, Salvation Army, American Red Cross or Dress For Success (a non-profit organization that provides interview suits and career development for low-income women).
- Buy second-hand or buy vintage.
- Reformation x ThredUp
Reformation: A LA Fashion label which pushes sustainability forward
Julia in the Jada dress
Since I moved to Los Angeles, I have been a long time fan of the label Reformation: for its timeless design and also environmental focus.
The LA fashion label: Reformation puts sustainability at the center of everything they do. They honestly admit that they don’t have all the answers yet. But they focus their efforts on three main areas: product, people, and the planet. Thus, they strongly act to limit the impact of the fashion industry on the environment: by selecting better material fibers, making sure that their partners are working in healthy, safe, and fair conditions, and by limiting their carbon footprints.
In addition, Reformation also educates their customers. Indeed a real reformation has to be viewed at the conception, production, and consumption levels.