French fashion brands to wear on repeat this fall.
As a French fashion blogger based in the USA, people often tell me how much they love French fashion brands. Indeed, French fashion luxury labels (Chanel, Hermes, Dior, Celine, Chloe, etc.) are internationally famous and have been on trend for decades. The French girl and its effortless chic style are a regular topic of international magazines. But French style cannot be assimilated to luxury labels only; it is actually more a matter of versatility, timeless elegance, modernity and quality. Moreover, French women have access to a plethora of stylish fashion brands at different price points, that definitely help them to achieve the coveted French style.
I have rounded up some of my favorite French fashion brands to wear this fall-winter. Some of these labels are rising French brands (Musier, What for, Polène, Les Expatriés) while others are well known by French women (Sézane, Ba&Sh, Tara Jarmon, Ash, Maje, Magali Pascal, Mkt Studio, Maison Kitsuné, Iro). I hope you will like them as much as I do.
The well established French Fashion Brands
The concept: Founded in 2000, ASH gathers the talents of a French shoe designer Patrick Ithier and Italian entrepreneur Leonello Calvani. Ash has been famous in Europe for years for its trendy, affordable and high-quality footwear.
The concept: Ba&sh is a mix between the chic Parisian and the Bohemian girl. Barbara Boccara and Sharon Krief, who have given the first two letters of their names to the label, wanted to make clothes for women by women. The success of Ba&Sh is definitely due to its effortless, stylish, feminine clothes uniting expression of freedom and joyful elegance.
Must-Have: Boho dresses, trench coats, sweater, and suits. Note: the denim pants size a little bit high.
The concept: Iro was founded by music producers. The label is on a mission to style the rock-chic girl. Indeed, Iro mixes and matches the vibes of Chanel, Saint Laurent and Isabel Marant at a more affordable price point.
Must-have: Definitely a jacket: tweed or leather. You will be hooked with the brand forever. I love also their jumpsuits, pants, and dresses.
The concept: The Parisian label Maison Kitsuné started as a music label back in 2002 to slowly grow as a fashion and lifestyle brand (Café Kitsuné). Kitsune means fox in Japanese, a symbol of versatility. The fox is the signature logo of the label.
Maison Kitsuné constantly reinvents wardrobe staples by mixing daring and playful colors, prints and fabrics with a great attention to quality and details.
Must-Have: Sweaters, shirts, and cool tees! They also have amazing scented candles. I am currently writing this article under the influence of the Chill with Cafe playlist, so definitely look at their playlists too!
Picture credit: Sweater: Kitsune / Coat: Tara Jarmon.
The concept: Magali Pascal launched her Parisian eponymous label on 2004. Her easy-to-wear pieces embody French elegance. Inspired by the Parisian “Bourgeois Boheme” effortless chic spirit, her collections are recognizable in their feminine, vintage aesthetic, and the earthy color palettes.
The brand favors the use of luxurious silks, laces, and organic fabrics.
Must-Have: I am obsessed with its blouses, skirts and dresses.
Picture credit: Magali Pascal Top and opium skirt.
The concept: Maje celebrated its 20th anniversary in 2018. Maje is all about understated chic, feminine pieces, and wardrobe staples. A brand made for dynamic women encompassing many different roles throughout the day.
Must-Have: Anything! If you are petite you will be specifically obsessed with this brand! I bought their pants for years!
Picture credit: more about our outfits in this blog post.
The concept: MKT studio (my Knot Tie) is inspired by music and film icons in the 70’s, 80’s and 90’s (Patti Smith, Debbie Harry, Mia Farrow, Janis Joplin, Courtney Love, Kate Moss, and Alexa Chung). Definitely feminine, edgy with an off-beat attitude, MKT studio reinvents the basics of the season to make them the must-have pieces.
Must-Have: Coats (teddy, faux fur) and jacket (puffer jacket, plaid blazer).
The concept: Tara Jarmon is a 30-year-old Parisian label. Famous in France for its high-end classic office wear pieces, Tara Jarmon has written a new chapter in its story in 2017 by hiring a new creative director: Colombe Campana, the former concept designer for & Other Stories. Indeed Colombe revisites the brand identity and introduces modern fits and cuts but stays true to the Tara Jarmon woman: playful, feminine and chic. The Tara Jarmon prints are developed in-house in Paris and the brand greatly cares about quality and artisanal know-how.
Must-Have: Tops, dresses, and coats are the go-to at Tara Jarmon. But the accessories will also elevate your outfits.
The concept: Sézane is the first online Parisian fashion label. The label offers a modern Parisian collection with a retro flair. Founded eight years ago by Parisian Morgane Sézalory, Sézane e-store has gathered a cult following. Items rarely go on sale, and usually, only best sellers are rereleased. Sézane knows very well its suppliers. Indeed, some of their shoes are made in the same factories which work with luxury brands and because of Sézane’s business model they can have a different price point.
Now available in the US, Sézane is definitely an online experience to try. Do sign up to its newsletter as the products are regularly sold out.
Must-Have: I bought their blouses and boots on repeat. So I will definitely recommend starting with these.
The Rising French Fashion Labels
The concept: Les Expatriés (beexpatminded.com) is a Parisian label for men and women, which creates and manufactures a daily wardrobe, inspired by trends, state of mind and lifestyle of a new generation. A community which is bold, curious, insatiable and made of happy dreamers.
This French fashion label produces limited series and all pieces are numbered! In addition, Les Expatriés reintroduces the couture bar track technic which reinforces the weak areas of clothes, avoiding ripped fabrics, tensions, and deformations of clothes. Learn more about this amazing label, in this dedicated post.
Must-Have: If there is one jacket every stylish girl must have, it will definitely be the Bonnie Denim Jacket! Oversized and with its reversed denim fabrics, this jacket is a very modern twist to the classic blue denim jacket. This season you can get it in dark or blue denim. Also, I love the fit of their suits!
The concept: Musier Paris is a new brand created by the French influencer Anne-Laure Mais Moreau De Adenorah in 2018. Musier reflects a new generation of women: feminine, connected, free, inspired and modern. Each piece is handmade in Paris. And, every two months, Musier is releasing a new collection.
The concept: Polène Paris is the new Parisian high-end leather goods brand. Within a few months, Polène has amassed a loyal following on Instagram and numerous international fashion bloggers wore these Parisian bags.
Polène is a family business. The trio of one sister and two brothers behind the label are truly passionate about craftsmanship and fine products. In addition, to celebrate the trio that they form together, every month they revisit one of their models with a new tri-material, tri-color design.
Polène delivers chic, excellent visual finish, and high-quality designs at the fairest prices (you buy it almost at the wholesale price!). Moreover, Polène works with renown French, Italian and Spanish tanneries and guarantees that their pieces are long-lasting.
The concept: What for is part of the luxury shoe group: Stella Fashion Group. Created in 2008, What For became a mainstream brand in Europe around 2016. The design studios are based in Paris and Venice. The label What For perfectly combines quality, originality, comfort and timeless elegance.
Must Have: Sneakers, booties, pumps, over the knee boots.
Location: Los Angeles / Creative director and model: Julia Comil / Photographers: Stefanie M Marie / Style Me Samira.